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Fashion Marketing and Communication
This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
500,00 DH
429,00 DH
En stock
This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
| ISBN / EAN | 9781138323094 |
|---|---|
| Prix remisé | 429,00 DH |
| Auteur | Mitterfellner, Olga (London College of Fashion, UK) |
| Editeur | Taylor & Francis Ltd |