Brand Success

Auteur: Haig, Matt
Editeur: Kogan Page Ltd
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.

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Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
ISBN / EAN 9780749462871
Auteur Haig, Matt
Editeur Kogan Page Ltd