Art and Science of Interpreting Market Research Evidence

Auteur: Smith, D. V. L.
Editeur: John Wiley & Sons Inc
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making.

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The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making.
ISBN / EAN 9780470844243
Auteur Smith, D. V. L.
Editeur John Wiley & Sons Inc