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100 Ways to Create a Great Ad
Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.
410,00 DH
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Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.
| ISBN / EAN | 9781780671680 |
|---|---|
| Genre | Arts Et Spectacles |
| Publication date | 2014-07-23 00:00:00 |
| Auteur | Collins, Tim |
| Editeur | Laurence King Publishing |